Key deal to throw spotlight on Ice Climbing World Cup

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The UIAA has reached a deal with Swiss marketing specialist CCI Media to develop and promote the World Cup of the young and dynamic sport of Ice Climbing.

Lead champion 2010 was Markus Bendler (image: Lukasz Warzecha)

The UIAA is responsible for the organisation of the World Cup and International Championships, and working with CCI Media will help the UIAA attain its goal of not only expanding the World Cup circuit but also showcasing the exciting sport in Sochi, Russia in parallel with the 2014 Winter Olympics.

CCI Media will develop a master plan for the scheduling, marketing, promotion and branding of the competition circuit. This will include a concept for sponsorships allowing partners who support the development goals of UIAA Ice Climbing to engage and to associate at different levels.

The firm is already familiar with mountain sports, acting as marketing and sponsorship consultant to the Swiss Army organisers of the Ski Mountaineering race “Patrouille des Glaciers”.

CCI Media is a business unit of CCI Cotting Consulting Ltd. Its chairman Patrick Cotting is a leading expert in the sponsorship and marketing field. Besides consulting multinational companies and institutions, he is a faculty member and lecturer at different universities in Switzerland and abroad (Lugano, Fribourg, Neuchâtel, Cairo, Istanbul) and the world’s leading Sports Management Master programs, AISTS (sponsored by the IOC) and the FIFA Master at CIES.

The UIAA was pleased to have on board two sports clothing manufacturers as Presenting Sponsors for the 2010 World Cup. RedFox is Russia’s premiere outdoor clothing and equipment brand, making everything from high-tech mountaineering trousers to sleeping bags of Russian goose down. The footwear of Italy’s Zamberlan range from solid boots for high-alpine adventures to robust but fashionable sport sandals.