In late 2024, the UIAA and KEOS, a sports marketing agency based in Switzerland, signed a new partnership. This agreement sees KEOS act as the official agency to the UIAA in terms of marketing and sponsorship opportunities.
KEOS connects athletes, brands, and rights holders to create impactful partnerships in the world of sports. Their mission is to drive growth, elevate brands and foster meaningful collaborations that help partners achieve their goals. The KEOS team have worked with a number of stakeholders in the world of sport notably representing individual athletes and some major football and ice hockey teams in Switzerland.
Throughout the coming months, KEOS is working with the UIAA to increase the federation’s relationship and opportunities with brands and sponsors notably across its major projects – climate change and sustainability, the Safety Centre of Excellence and the UIAA Ice Climbing World Tour.
